About you and .me
(and your customers)

Modern marketing success has never been more tightly bound to data as it is today. Utilizing data to gain a deeper understanding of your customers, formulate and execute strategies, and increase sales is a combination of art and science.

I can help:

Speed product to market — As corporate organization structures continue to get flatter, communication and trust among teams has never been more critical for go-to-market success. As a businessperson, agency creative director and lead marketer, I know how to help cross-functional teams do what they do best in order to reach a unified launch goal — enabling your product to move quickly from concept to beta to launch and beyond.

Simplify messaging — Today's brands are more than a recognizable logo; every interaction is an opportunity for customers to become more interested, more loyal, and take more action. No matter the medium, I can help simplify complex topics into engaging customer experiences that align with your business objectives.

Put your customers first — Building a customer-centric organization is a company-wide commitment that challenges traditional product-centric behavior. It is a change that demands every person ask themself how each decision will benefit the customer. As a fierce user-experience advocate, I will ensure your customer’s voice is embedded throughout the buyer journey and your product’s lifecycle.

Increase sales — Data has forever changed the once-combative relationship between sales and marketing. Critical information now unifies these teams, driving productivity and growth. Collaboratively, I will work hand-in-hand with your sales team to:

• develop tactical in-bound campaigns to fill sales funnels,

• assess your current data collection processes,

• build consensus to identify your most relevant KPIs (Key Performance Indicators),

• delineate between what should be considered an MQL (Marketing Qualified Lead) and a bona fide SQL (Sales Qualified Lead) — protecting valuable time so sales does less chasing and more selling,

• develop sales enablement materials designed to complement your most common selling tactics, and

• create custom ABM (Account-Based Marketing) materials to help identify, nurture and support high value accounts.

Turn customers into raving fans — As customers transition from purchase, to product implementation, to training, and ongoing use; how you establish continued rapport and support can make or break long-term customer retention. Successful organizations are trusted advisors that can elevate customers to loyal product evangelists.

Securing devoted clients requires more than a knowledgeable customer support staff; it demands cross-functional marketing and support processes that digest and distill feedback, transforming it into actionable items for tomorrow's strategy, budget, and go-to-market solutions. I help customer support teams:

• reduce the number of ticket requests by expanding self-service resource support articles and videos based on your most common customer inquiries — freeing up valuable support personnel for important hands-on inquiries,

• develop boilerplate responses for one-on-one chats, quick reference battle cards for use during customer phone calls, and tactical slide decks for demos — enabling consistent messaging, efficiency and guidance throughout every engagement,

• identify in-app and customer SMS notification opportunities, and execute customer newsletter editorial calendars — fostering more fluid customer experiences that build momentum for potential up-sell activity. And most importantly,

• create internal cross-functional feedback loops where the findings contribute to tomorrow’s product enhancement roadmap, content strategy, budget, and go-to-market execution.

Put the fun in dysfunction
 — I believe a little humility and humor goes a long way in any organization’s quest for continuous improvement when managing high performance teams. Humility and humor make good people. Good people make good companies that ultimately make good customers.

A colleague once gave me the compliment “You just make us better,” a simple comment that has stuck with me to this day. It has become a personal guiding principle, one that is relevant for anyone who works on a team: Am I making things better?

My response to her heartfelt compliment? “Thank you, but I'm rubber and you're glue; whatever you say bounces off of me and sticks to you.” Then I annoyingly laughed out loud at my own joke.

Clients

Select list of former and current clients:

Contact .me

Are you ready to speed your products to market, drive sales, simplify the complex, and turn customers into raving fans? Let’s have some fun and tell some stories together… frankly, the kitchen can wait. Drop me a message by completing the form below, or reach out to me on LinkedIn.